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March In-store Displays Shift Directions
Summary: Vodka muscles out the North American Whisky category, and December's #1 displayed Tennessee bourbon is toppled.
December In-store Displays Come in Strong
Summary: 

The category leaders pull through again.
On-Premise Study Reveals No.1 Call Brand
Summary: 

Bartender Survey Identifys Customer Preferences
Summertime Spirits Roundup
Summary: 

Leading brands duke it out for the top prize - most advertised brand.
Double Digit In-store Ups & Downs
Summary: February in-store display activity revealed a pair of double digit brand changes.  Two brands were up and two were down. 
In-store Displays Grow in February vs. Last Year
Summary: With consumer spending down, spirit suppliers are pushing for more floor space -- and they're winning.
January Retail Advertising Growth Reveals a Few Surprises
Summary: Of the top 25 ranked Spirit brands for retail advertising, which ones show exceptional growth vs. YAGO?
Presenting Shoppers with Lots of Selection
Summary: 

Vodka leads the pack in overall share of retail shelf and its still growing.
Leading Spirit Suppliers' "Shares" Compared
Summary: Share of shelf, volume and dollar sales vary greatly among the top 5 distilled spirit suppliers. 

Top Advertisers by Category for December
Summary: Also top their categories for 2008.
Retailer Ad Activity for December Reveals Most Featured Brands
Summary: How did the categories and brands stack up this year?
Vodka leads the pack with Thanksgiving instore displays
Summary: The Vodka category outpaced Whisky and Rum as the most displayed spirit category in November 2008.
Sailor Jerry Sees Its Name In Print, too.
Summary: 

Sailor Jerry, the new on-premise rum powerhouse, has begun making a name for itself in the off-premise.   

 
Bacardi Leads Thanksgiving Advertising
Summary: 

Bacardi, a heavy feature advertiser, ramped up and took the #1 spirit brand advertising spot in the week prior to Thanksgiving.



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